Brand Valuation
Our Brand Valuation Service
A brand is the most powerful asset that knocks on your company’s door without ever touching a physical asset. During the surge of M&A activity in the 1980s, deals closed at prices far above book value proved that a brand’s true worth cannot be separated from operating profitability. Today, a robust brand value is a critical indicator that clarifies total market value, boosts investor confidence, and accelerates strategic decisions.
Why Measure It?
- M&A and Licensing Agreements: Grounds purchase prices, royalty rates, and franchise fees on objective foundations.
- Financing & IPOs: A strong brand value improves lending terms and enhances share competitiveness in an IPO.
- Performance Management: Turns brand managers’ and marketing strategies’ efforts into measurable outputs.
- Tax & Reporting: Transparent accounting of intangible assets supports tax planning and legal compliance.
How We Value Your Brand
A brand is not a one-dimensional figure; it sits at the intersection of perception, loyalty, and forward-looking cash flows. That’s why our team blends three ISO 10668-compliant models:
- Income-Based Approach (Royalty Relief & Excess Earnings)
- Market-Based Approach (Comparable Transactions & Multiples)
- Cost-Based Approach (Historical Investment & Re-Creation Cost)
By integrating sector benchmarks, consumer perception studies, and financial projections, we deliver clarity that is both numeric and strategic.
What You Receive
- A Brand Valuation Report detailing methodology and assumptions
- A Brand Strength Score and competitive landscape map
- Recommendations and a roadmap for value maximization
Whether you are merging, raising capital, or simply want evidence-based insight into your brand equity, our expert team provides measurable, auditable results. See not just your brand’s present, but tomorrow’s potential—today.
Contact: info@westcapital.com.tr – let’s discover your true value together.